Graphic Design
Standard Banner Ad Sizes
Banner ad sizes are set by the Internet Advertising Bureau (IAB) and the publishers of large and popular websites such as MSN and Yahoo. Members of the IAB’s Ad Sizes Working Group meet on a bi-annual basis to review proposed new ad measurements based on usage volume on the internet. Although there are many different advertisements on the web, there is a standardised set of the most commonly used sizes. Using standard banner ad proprotions means that your advert can be used on a wider range of websites, i.e. it has ‘portability’. The most common ad size in use on the web today are 468 pixel by 60 pixels (full banners).
The diagram below shows examples of standard web advert sizes from the IAB recommendations published in November 2009.
Click here to see larger version.
Sample Banner Ads
Below are some examples of standard size banner ads which I created for the purpose of this guide. All are advertising fictional companies.
88px x 31px Micro Bar Hot Pot Chef GIF
120px x 60px Button 2 Play Palace Casino GIF
120px x 90px Button 1 Pet Protection Insurance GIF
120px x 90px Button 1 Spectacular Vision Animated GIF
125px x 125px Square Button Funky Flora GIF
234px x 60px Half Banner Daydream Destinations GIF
234px x 60px Half Banner Money Tree.com Animated GIF
120px x 240px Vertical Banner Couture Cosmetics GIF
468px x 60px Full Banner Lexina Web Design GIF
